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Language of Tabloids in the First Czechoslovak Republic
Lacinová, Eliška ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The aim of this work is to describe the language of several important tabloids in the First Czechoslovak Republic. Firstly, sensationalist journalism is defined by different criteria and is distinguished from serious journalism. The development of sensationalist journalism in Czech lands is outlined and the press in the First Czechoslovak Republic is characterized. Then, selected tabloids are characterized and evaluated according to the defined criteria of tabloids. Language in journalistic texts is put into broader context of journalistic style and is considered on the basis of the influences that affect the choice of the specific language means. One chapter is devoted to formal and language aspects of headlines of the tabloids. The headlines are described on lexical level, morphological level and syntactic level. The language of the tabloids itself is analyzed on the same levels, on the lexical, morphological and syntactic level. The tabloid press in the First Czechoslovak Republic is compared to contemporary tabloid press and some tendencies of the development of the tabloid press are outlined.
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The transfer of conative function in simultaneous interpreting using the example of Czech and English speeches at the European Parliament
Chmelařová, Jitka ; Mraček, David (advisor) ; Jettmarová, Zuzana (referee)
The present theoretical-empirical diploma thesis in the field of interpreting studies analyses the transfer of conative function in bidirectional simultaneous interpreting between Czech and English. The theoretical part of the thesis presents an overview of the present knowledge in relation to the conative or persuasive function of language and its transfer in interpreting. The methodological framework and initial hypothesis underlying the empirical part of the thesis are then defined. The research material used for the quantitative-qualitative research consists of a corpus of recordings of original and interpreted speeches from the European Parliament. The aim of the present thesis is to explore to what degree the conative function, being the dominant language function in political discourse, is preserved in the interpreted versions of the speeches, on the basis of which debates in this multilingual institution take place. The empirical research follows from a contrastive analysis of the transfer of individual categories of the means of the conative function in simultaneous interpreting for the given language pair. Results of the research are interpreted in terms of the characteristics of the original speech, type of interpreting and directionality.
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Verbal and non-verbal comunication in a representative selection of advertising texts
Marks, Pavel ; Palkosková, Olga (advisor) ; Chejnová, Pavla (referee)
1 ABSTRACT The work deals with the analysis of verbal and nonverbal means of advertising messages in files promoting automobiles and banking products and services through printed brochures and company websites. Advertising texts use elements of journalistic, technical, administrative and artistic styles. Persuasive and attracting functions are dominant for them. These are of the verbal means represented primarily by imperatives, adjectives and adverbs in comparatives and superlatives, by a higher frequency of personal, possessive and totalizing pronouns. Lexically the functions of texts are supported primarily by vocabulary with positive expressivity and terminology of respective field. Enumerations, rhetorical questions, higher splitting of text and placing of persuading means into the rheme of the message are syntactically relevant. These features are also supported by repetition and combination of these means. Of the nonverbal means composition of individual elements within the advertising area, particularly the location of the product and company name, logo, slogan, ratio and layout of text and visual elements, play an important role. Above specified means and combinations thereof can be understood as a strategy of advertising message. Cognitive or affective strategies supported by an appeal to...
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Language of Tabloids in the First Czechoslovak Republic
Lacinová, Eliška ; Holanová, Radka (advisor) ; Janovec, Ladislav (referee)
The aim of this work is to describe the language of several important tabloids in the First Czechoslovak Republic. Firstly, sensationalist journalism is defined by different criteria and is distinguished from serious journalism. The development of sensationalist journalism in Czech lands is outlined and the press in the First Czechoslovak Republic is characterized. Then, selected tabloids are characterized and evaluated according to the defined criteria of tabloids. Language in journalistic texts is put into broader context of journalistic style and is considered on the basis of the influences that affect the choice of the specific language means. One chapter is devoted to formal and language aspects of headlines of the tabloids. The headlines are described on lexical level, morphological level and syntactic level. The language of the tabloids itself is analyzed on the same levels, on the lexical, morphological and syntactic level. The tabloid press in the First Czechoslovak Republic is compared to contemporary tabloid press and some tendencies of the development of the tabloid press are outlined.
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